When Social Media is the Sickness: Managing the Risks and Rewards of Social Media Use Among Health Care Professionals
Attorney Ron Schneider, a member of Bernstein Shur’s Labor and Employment Practice Group spoke at Saint Anselm College’s Conference for Nurse Educators on the topic of social media use in the health care industry. Topics covered:
• Examining the risks and rewards of social networking for hospitals
• Ethical social media use for health care professionals
• Creating effective and compliant social media policies for hospital employees
• Social media best practices for hospitals
As social media becomes more ingrained in our professional and personal lives, hospitals are joining the trend and using the Internet to market their services and connect with the communities they serve. While social media is a remarkable and efficient way to advertise, it also leaves hospitals open to unique ethical issues and legal woes.