Bernstein Shur Receives Multiple Awards for New Brand Identity and Advertising Campaign


Bernstein Shur Receives Multiple Awards for New Brand Identity and Advertising Campaign

Portland and Augusta, ME and Manchester, NH (April 21, 2016) – Bernstein Shur, one of northern New England’s largest law firms, received multiple awards for its rebrand and advertising overhaul completed in 2015. REBRAND 100 Global Awards awarded the firm a Merit Award, and the Legal Marketing Association’s New England Chapter Your Honor Awards awarded the firm first place in two categories:  Identity and Advertising.

Bernstein Shur’s marketing agency, Thinkso Creative, submitted an entry and won the 2016 REBRAND 100 Merit Award. Thinkso was tapped to help better communicate the firm’s unique blend of competence and accessibility. The new brand features bold colors built around clear messaging and the succinct and confident “Be Shur” trademark.

The REBRAND 100® Global Awards is the highest recognition for excellence in brand repositioning – and the first and only competition of its kind. Once a year, a new panel of international business, marketing and design executives is selected to jury the competition, with the ultimate goal of showcasing the most effective brand transformations to the world. Entries were evaluated based on industry setting, challenges, strategy and results.

Bernstein Shur provided award submissions for both the identity and advertising categories for the LMA New England Your Honor Awards. The submissions included information on strategic objectives, marketing goals, research and planning, production and implementation, differentiation, results and budget.

The LMA Your Honor Awards is law firm marketing’s Oscars, Emmys and MacArthur Foundation Awards all rolled up in one. This is the vehicle by which LMA honors the products and services produced by the legal marketing industry this past year that stand for the “best of the best.” Each year the quality of submissions sets a new bar for us all in terms of challenging creativity, demonstrating excellence and surprising us with innovations. All LMA Your Honor Award entries were evaluated by a jury of peers.

Bernstein Shur launched its new brand in 2015 and unveiled a new logo, website, advertising, paperware, promotional materials, and more. The firm’s brand makeover is just one component of a strategic plan initiated to help the firm address its clients’ future needs while remaining true to its roots.


About Bernstein Shur
Founded in 1915, Bernstein Shur is a New England-based law firm with clients across the U.S. and around the world. The firm has more than 100 award-winning attorneys and professionals who provide practical and innovative counsel in more than 20 key areas, catering to a broad range of clients and industries. Bernstein Shur is known for simplifying complex issues and winning through steadfast persistence. The firm is ME’s exclusive member of Lex Mundi, the world’s leading association of independent law firms. More information is available at