Tactical. Persuasive. Insightful.
Mary-Erin Casale is a seasoned political strategist and communications specialist who helps clients navigate complex political and legislative landscapes to achieve their policy objectives.
With extensive experience in political communications, media relations, crisis management and advocacy campaigns, she provides comprehensive campaign management, communications, and strategic consulting services tailored to each client’s needs.
When I work for a client, I’m all in. I take their goals seriously, stay responsive, and do everything I can to deliver thoughtful, effective results.
What she's great at
Mary-Erin excels in developing and executing strategies that build influence, shape public perception, and drive policy outcomes across a wide range of disciplines, including:
- Strategic communications planning
- Media relations and public affairs
- Crisis communications
- Speechwriting and copywriting
- Grassroots lobbying and advocacy
- Coalition building and management
- Political campaign strategy and advertising
How she delivers
Mary-Erin’s approach combines deep political insight with a practical, results-oriented mindset. She is known for her ability to craft compelling narratives, build strong relationships with stakeholders, and develop strategies that advance clients’ policy goals. Her work spans a wide range of elected officials and causes, demonstrating her versatility and effectiveness at every level of the political landscape.
Managed Statewide Electoral Campaigns
Directed strategic communications, advertising, and voter engagement efforts for multiple high-profile statewide political campaigns in Maine, resulting in successful election outcomes.
Advised Nonprofit Associations on Public Affairs
Provided communications strategy, media relations, and advocacy support to mission-driven nonprofit organizations seeking to influence state and federal policy.
Counseled Maine House Speakers on Strategy and Messaging
Served as a trusted advisor to several Speakers of the Maine House of Representatives, supporting legislative strategy, caucus communications, and public messaging during high-pressure political cycles.
Led Federal Advocacy and Influence Campaigns
Designed and executed federal advocacy initiatives for clients seeking to impact policy outcomes in Washington, D.C., including grassroots mobilization, coalition building, and media outreach.
Why you'll enjoy working with her
Calm in the face of chaos, tireless in her advocacy, and passionate about her clients and their causes, Mary-Erin has honed a thoughtful and strategic approach to political and communications challenges. She’s your strategic partner when you need one the most. She takes the time to understand each client’s objectives and provides tailored solutions that align with their goals. Known for her integrity and dedication, Mary-Erin is a trusted advisor who builds lasting relationships with clients.
Who she is off the clock
Outside of work, Mary-Erin enjoys spending time with her husband, two young children, and their (mostly) well-behaved goldendoodle.