Intentional. Creative. Experienced.
James Keenan is a seasoned intellectual property attorney and Chair of Bernstein Shur’s Intellectual Property Practice Group.
With over two decades at the firm, Jim specializes in helping clients—from startups to established global enterprises—identify, protect, and commercialize their innovations and brand assets.
His extensive experience includes managing over 3,000 trademark applications and registrations across more than 100 countries, making him a trusted advisor in both traditional and digital marketplaces.
What he's great at
Jim excels in providing clear and actionable guidance in the complex realm of intellectual property law.
Trademark Law
- Developing global brand clearance, protection, and enforcement strategies
- Managing extensive trademark portfolios for diverse industries
Copyright and Publicity Rights:
- Representing artists, photographers, writers, filmmakers, publishers, and content distributors
- Advising on legal compliance for advertising and marketing initiatives
Franchise and Licensing Agreements:
- Structuring and negotiating franchise, licensing, and distribution agreements
- Representing both franchisors/licensors and franchisees/licensees
How he delivers
Jim combines strategic thinking with a deep understanding of intellectual property law to deliver tailored solutions that align with his clients’ business objectives. His practical approach ensures that clients receive cost-effective and efficient legal services.
Why you'll enjoy working with him
Clients appreciate Jim’s strategic mindset, creativity, and extensive experience in intellectual property law. His ability to navigate complex legal landscapes with clarity makes him an invaluable partner in protecting and leveraging brand assets.
Who he is off the clock
When he’s not focused on advising clients, you’re likely to find Jim someplace outside—wandering the woods, carving the slopes, or cruising the shorelines of Sebago Lake.